My role: Product Designer
Client: Grafikwerket
Year: 2019-2020
Overview
In 2019-2020 I redesigned Google Ventures site GV.com. I did UI-design based on branding by Viktor Persson at Grafikwerket.
Challenges
Presenting all portfolio companies with their branding while keeping the Google Ventures branding consistent across the site was one of the biggest challenges. Another challenge was the request to have content movable and work in any order all over the site.
Solution
The diagonal “slash” element from the V in the logo was color-coded for the respective portfolio company and used as a feature in the UI. There are re-usable components to present content across the site. Based on the grid from material design, the components scale pretty neatly given the client invented material design. And the typography and spacing system is as well from material design.
Learnings
Delivering a project across the globe was a first for me in this project. It was time-saving for both the developers and me to use grid, spacing, and typography from a well-established design system like material design. I also learned that color-coding 50+ portfolio companies are a pretty daunting task.