Sveriges Radio, Sveriges Television, and Utbildningsradion are Swedish Public Service companies. SR for radio, SVT for television, and UR for education. Together we do things to learn from each other, and Shipit is our hack days for building useful and exciting things in just 24 hours.

I teamed up with Agnes Forsell from UR, the dream team!

Challenge

Public service has a lot of content, but people live busy lives and can’t be bothered.

Insight

Every Swede aged 9-99 years old lives according to their calendar.

Idea

Recommend content based on the users' interests in their calendars.

User flow 1/ Goes to the landing page 2/ Find an interesting subject 3/ Subscribes to a calendar of interest 4/ Gets awesome recommendations

Try it yourself (in Swedish) - Click here